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Recyclable/circular packaging and POS material

Duvel China's sustainable shift

Duvel China has been able to buy its own repackaging and POS items locally for many years thanks to its convenient location in the ‘factory of the world’. E-commerce and off-trade have been among the fastest-growing channels in the last few years, leading to an increase in demand for packaging. To address the urgent issue of excessive CO2 emissions that cause global warming, Duvel Moortgat China decided to shift away from non-renewable materials in their express delivery and packaging of gift boxes by collaborating with local suppliers to create sustainable packaging solutions that cover all its needs. The plastic cups used for events have also been bioplastic- (PLA-)based for the last couple of years, and the next objective is to reduce plastic usage in local point of sale material purchases.