Duvel Moortgat

Building on the well-established “Be BOB” concept, which puts designated drivers in the spotlight, the “Be Beer” message embraces the rich diversity among people who enjoy Belgian brews in an evenly wide variety of flavors, colors and character. There is a beer perfectly suited for any occasion, from traditionally robust to non-alcoholic. The nationwide campaign aims to keep celebrating our beer culture while educating the public on an ever-evolving offer that increasingly supports conscious choices.

As an international organization, The Brewers of Europe strives to make a tangible impact promoting responsible drinking. They collaborate with government agencies and NGOs to produce educational materials and participate in events and festivals addressing moderate consumption. Furthermore, they actively contribute to innovation in the creation of low-alcohol and non-alcoholic beer, providing full-fledged alternatives that answer the growing awareness among Europeans.